Fenty Beauty Valued at $72 Million

Rihanna's Fenty Beauty launched September 8, 2017 and has been doing more than well. Consumers have been raving about the diverse shades of foundation which the cosmetic line provides. Makeup gurus on YouTube have all fallen in love with the quality of the brand and finding the perfect shade that compliments their undertones.

According to a WWD report, Fenty Beauty is valued at $72 million after a month of its release which was September 8th 2017. The report describes media value as “an estimated value of publicity gained through digital earned media and their respective engagement levels”. Fenty Beauty tutorials has been viewed millions of times on all media platforms such as YouTube, Instagram, and Twitter. Rih Rih’s inclusive beauty line beat out other brands such as NYX and Urban Decay.

Thank you Rih for such an amazing line and Congrats, woo !..

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